OUT OF THE BOX

OUT OF THE BOX

Copywriting principles that will make new users love you

Utilising microcopy is a great way guide user past points of major drop-off - providing reassurance and well timed information just as user need it.

It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new users will get frustrated or bored—and they’ll never come back.

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5 Subtle Metrics That Could Make or Break Your Website

Data driven decisions often hold the most important details needed to tailor experiences for your users. Learn how to start using analytics!

Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.

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Introducing a New and Improved Campaign Builder

If you haven't already checked out the changes MailChimp have made to their campaign builder, check out this article to find out how their improving the experience.

When we talked with customers about the step-by-step process, we learned that it wasn’t the right solution for everyone. “The campaign builder makes us finish steps we’re not ready for,” is something we heard a lot. So, we decided it was time to update the way emails are built in MailChimp. Here’s how we redesigned the campaign builder to look and work like a checklist, giving you the power to create an email in any order you want.

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Does Anyone Use Social Sharing Buttons on Mobile?

Whilst social sharing buttons are a great addition to desktop design. Mobile users seem more likely to use be using native sharing features than clicking on the sharing buttons built into your website. Definitely check this article out.

Visit a lot of websites, and you’ll see precious screen space dedicated to social sharing buttons on mobile websites, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first, this seems like a good design choice: social media usage on mobile is huge. Pinterest relies on mobile browsers for 64% of its referred traffic. And over half a billion people access Facebook solely through mobile – a 78% year-over-year increase. Overall, sixty percent of the time consumers spend on social media is on mobile.

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How to Analyze and Speed up Your Website

Thanks to the rise of mobile devices and the sheer magnitude of content available on the wide web, Good website performance is now more important than ever as users no longer have the motivation to wait around for slow sites. Here's an article that provides some tips and tricks for optimising the performance of your website! At Brown Box we love using GTMetrix and a variety of other tools to gather data on website performance so that we can implement strategies to fix it!

Having your website load pages quickly and efficiently is more important than ever, not just from the stand point of ranking higher in search engines but also from a user experience point of view. Back in 2006, Amazon published information showing that for every 100 milliseconds faster their website got, their revenue increased by 1%. Recent Google data also indicates that users will spend 70% more time on your site if it loads in under 5 seconds.

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Intro to The 8-Point Grid System

An interesting look into how designers are using 8 pt grid systems to speed up their teams workflow.

design ui ux 

If you’ve ever shopped online, you’ve experienced the hesitation when you click purchase and the credit card entry form looks different from the rest of the site. A little consistency goes a long way.

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Why User Experience Matters to Marketing

Putting your users first with strong user experiences ensures that your organisations marketing strategies will go unhindered, allowing you to get your message out there as effectively as possible. Check out this infographic to learn more about the connections between users experience and marketing!

User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website. Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design. In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.

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5 Ways Web Design Impacts Customer Experience

More than just a pretty face, strong web design not only looks great but also has the power improves the usability of your site and increase conversion rates. Check out this article to find out more about how web design influences your customer experience.

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

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4 Things Every Designer Should Know About Whitespace

Whitespace is such important part of a Designers Toolkit! Check out the core things every designer should know about this essential design principles.

Although some people may consider whitespace a waste of valuable screen estate, it’s an essential element in a design. In fact, whitespace is just as important as the content. As Jan Tschichold said: Whitespace is to be regarded as an active element, not a passive background

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The Designer’s Guide to Color Contrast

Want to get more out of the colours you use and help make your website more accessible to those with colour blindness? Contrasting colours are the way to go!

The colors you choose while designing a website, poster, or any other type of image, will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

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Designing The Perfect Feature Comparison Table

Comparisons tables are valuable tools in a designer's kit, allowing you to powerfully communicate information your users may be needed in a clear and easy to digest manner. However, many just can't seem to get it right graphically. Check out this detailed article to help you get the most out of them!

design ui ux 

Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularly invested in the quality of a product, we want to be absolutely certain that we are making the right choice and are getting a good product for a good price. That’s where a feature comparison table makes all the difference.

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Why You Need Design Thinking and How To Put It Into Practise

Design Thinking can be applied to so many aspects of life. Not sure what design thinking is and want to learn more? Check out this article by the people at Invision.

It’s more than a methodology or a framework. Design thinking has the power to take you and your team through the trickiest of problems—often with a winning solution on the other end.

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A guide to every design ethics

Really like the idea of designing for temporary disability. Keeping this in the forefront of our minds whilst designing makes sure that we are creating user interfaces that are as easy and accessible for as possible for users.

Also, remember that a disability can be temporary. So even if you’re young, you’re fit, and everything is good, sometimes you might have a temporary disability—maybe you broke your arm or you’re just holding a baby or you’re holding a bag. There’s a lot of ways that we can be temporarily disabled, and designers need to think about the different ways that our products will be used. It can also be situational.

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When Large Isn’t Large Enough: Designing With Hero Images

Hero images need to be better than big. Leaving lasting impacts on your audience all begins with what they encounter first and most of the time, it starts with the hero image. Your Hero image is more than just a pretty picture, it's a powerful communication tool.

When users come to your page, they’ll feel some kind of reaction. Whether it’s positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. Bold, graphic and intentional imagery engages the user. It draws the user in immediately and makes a perfect centerpiece for a minimalist app or website.

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Common On-Site Search Mistakes and How to Fix Them

Making sure that your search functions are working for your users instead of against them is absolutely crucial. Here's a list of the most common search mistakes so that you can keep your website's user experience in check!

Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. On-site search, if well optimized and put in the frame of increasing user experience, can greatly enhance the usability and enjoyment of your site.

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How Empathy & Personalized Interfaces Can Help You Build Better UX

Empathy, one of the essential driving forces of UX design, is becoming increasingly more important in today's digital world. Empathetic design helps your organisation create relevant, personalised experiences that break through digital barriers and communicate your message in a way that your audience understands and connects with.

Web design trends can pivot on a dime, but some design concepts have proven their efficacy and timelessness. Two of these concepts, personalization and intuitiveness, are integral parts of modern web design and are vital to crafting amazing user experiences. Thanks to modern developments, it’s easier than ever to capitalize on these design concepts to the benefit of the user. To leverage these concepts effectively, designers have to empathize with their users.

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Storyframes before wireframes

Interacting with a successful web design is like reading a compelling story. Starting your designs in your text editor can be a quick way to streamline your design approaches and achieve better outcomes by creating compelling stories. Check out this article for more.

Before jumping into wireframing (and spending time moving gray boxes and blocks of text around on the screen), or even sketching things on paper with the level of polish I would like people to see in my work, at some point I have decided to start my design process with what I later named as storyframes: a hybrid document between a script/story and a wireframe.

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WordPress 4.8 Improves Accessibility on Admin Screens

As accessibility reaches the foreground of web design and development, more and more users are able to access the web than ever! Increased accessibility surrounding the WordPress Admin screens now means that more and more people are able to manage and use WordPress admin screens!

In WordPress 4.3, the Accessibility Team restored H1 headings to the admin screens. This paved the way for the team to change the headings hierarchy in WordPress 4.4. In WordPress 4.8, admin screens are more accessible thanks to organizing the header text on pages.

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Brown Box Digital is joining forces with AlphaSys to become AlphaSys Digital

Over the long history of Brown Box Digital, we have worked closely with AlphaSys on many occasions. We’re thrilled that by combining our individual expertise in development and design we’ll be able to serve our partners and clients in a whole new and improved way.

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