OUT OF THE BOX

OUT OF THE BOX

How Existing Content Will Be Affected by Gutenberg WordPress Editor

In all the various articles on Gutenberg this is the first I've seen that specifically looks at what will happen to the content that's already on your site. Bear in mind that it's a few months old and Gutenberg has come a long way since then, but it's still relevant.

we’re only going to focus on how the Gutenberg editor affects the existing content on your website with a standard WordPress installation (not page builders; we’ll cover that another time). Now, let’s dig in.

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How to Add HTML5 Video to WordPress Using Custom Fields

HTML5 Content is both extremely engaging and increasingly popular among users. Check out this article to find out how to add it to your WordPress site using custom fields.

Generally speaking, if you ask 10 WordPress developers how to do something, you’ll receive ten different answers. But that speaks to both the versatility of the CMS and that there is more than one solution to any given task. Recently, I faced the challenge of setting up an HTML5 video inside a WordPress page. It’s in a static location and would need to be replaced every so often. While it’s fine to use the Video Shortcode, in this case I wanted to make things extra simple for the folks who would be updating the page. I didn’t want them to have to learn what a Shortcode was or how to use it. So, the simplest solution (in my mind, anyway) was to create some custom fields where the related video files could be uploaded. From there, the theme’s template would automatically create the necessary code to display the video. Here’s how I did it:

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5 Ways Web Design Impacts Customer Experience

More than just a pretty face, strong web design not only looks great but also has the power improves the usability of your site and increase conversion rates. Check out this article to find out more about how web design influences your customer experience.

Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

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Is Your Website Repelling Potential Customers?

First impressions in the digital world are just as important as they are in the physical world! Make sure that your brand is best represented online by asking yourself questions found in this article.

Colors. Graphics. Original content. These are all elements that work together to make your website interesting to potential customers. Unfortunately, you can’t just throw together a website with your two favorite colors, throw a graphic somewhere on the page and call it a day. There is research to prove that the appearance of your website has everything to do with conversions. So is your website repelling your potential customers? Ask yourself these few questions to find out!

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When is the right time to personalize the customer experience online

Personalisation at the right time and in the right place can take your digital marketing strategies to the next level! However learning to avoid the common pitfalls and missteps of personalisation is crucial to ensuring that your future campaigns are a success.

It’s not enough to just send traffic to your site and expect people to buy in 2017. You need to go the extra mile and make your site more relevant to them at that very moment. Personalizing the user experience can make your web presence more memorable and your blog convert much higher.

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Disable Comments Without Deleting Them (WordPress)

For those looking for information on disabling comments on WordPress - check out this article.

I have recently discovered how difficult it is to temporarily remove all comments site wide, without deleting these comments forever. This website receives a massive number of comments; a huge number that are spam, a large number that are real (but do not add to the conversation, or the article as a whole), and a small number that are generally insightful and create conversation. The management of these comments take up a large number of man hours, and I am simply unsure whether my time is justified.

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Thinking Beyond the Interface

Love part of the article - "Instead of thinking, "We need to commission art and direct a photo shoot where the photographer accounts for clear space on the right-hand side of the image for the text placement," what frequently happens is: "Let’s put a white box over the image so the text is legible at any breakpoint." - highlights the importance of planning our content!!

Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing and art direction getting left behind?

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Get More Control with Foundation's Grid Utility Classes

Content should be a constantly moving entity, as regular updates are essential for healthy SEO. Using Foundation is the first step to making sure your theme has the right spaces for the content you need.

Foundation is all about responsiveness. Beyond small, medium, and large, Foundation provides you all kinds of useful grid utility classes to control how your content lays out in the grid. And each of these grid classes can be adjusted per breakpoint to really fit your content the way you intended, rather than the grid forcing your content to conform.

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Write or fade away as a designer

Writing is definitely an important tool to have up your sleeve. How important do you think it is for designers to have strong writing skills?

Every week a new article comes out preaching to designers the necessity of learning to code, sales, or [insert new skill here]. If you don’t learn one of these indispensable skills, your career is bound to crash and burn. Why? Because of the looming AI insurgence or some other wacky theory. The real question should be: What skill provides the biggest gains for the least amount of effort? And the answer is: Writing.

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9 Simple Tips for Writing Persuasive Web Content

Often working out what you want your website to say can be a huge challenge, but once you've solved that issue you quickly run into another one which can be just as problematic - how to say it! While far from exhaustive, this article offers a handful of tips to help you write the content for your website in a way that will best serve your visitors, which of course translates into better user engagement and ultimately better conversion rates.

It’s a common mistake. Even experienced web writers make it. When writing your web copy, who do you think of? Do you picture a potential customer reading your text? And do you think about what makes him – or her – click? That’s what most web writers do. They treat their web visitors like human beings who like to read. They treat their web visitors just like readers of printed text. But that’s wrong. Completely wrong. Because web copy is totally different than print copy.

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The Battle for Traffic: Organic SEO vs. Social Media Marketing

Very interesting article on the link between SEO and SMM in generating traffic. While some of the points raised are debatable, this enlightens us on the importance of engagement and target audience connections/relationships - the more your content effectively connects with your audience, the more likely they will engage with your posts, share your content with others and ultimately, drive traffic to your website.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google?

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Pippin Williamson Shakes Up Page Builder Plugins with Critical Review

Page builders is a great way to speed up content development. There are many! Which one should you choose?

Pippin Williamson has published a comprehensive review of some of the most popular WordPress page builder plugins. The post has received more than 90 comments and is already inspiring changes across the page builder plugin market. Williamson, a prolific plugin developer and mentor to many others, is one of the most authoritative voices in the community on the topic of plugins, which has caused this post to be well-received.

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How to Tackle Nonprofit Web Page Content to Avoid Delays

We've experienced first hand how daunting it is for many clients to launch their new site full of new content - this article has some tips on how to approach the task

It’s no surprise that web page content can hold up the website design process in a big way. It’s the leading cause of delays for website projects as people either scramble for content or scratch their heads wondering how to even begin the process of writing compelling copy.

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

For optimum conversation make sure your content is updated, fresh and relevant to your audience.  Here are some great tips to getting your content up to scratch!

What exactly is expired content? It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention.

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8 Best Practices for Designing a Helpful Contact Page

There are many factors to take into consideration when creating a contact us page, depending on your type of service of course, will determine how detailed your contact us page needs to be...

A well designed contact page directs people to the answers they need and helps them ask their questions more effectively, significantly improving their experience on your site

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Want to be more productive? Don’t go paperless.

We all have different methods of increasing our productivity. This article details an alternative path that's starting to become foreign to our digital world...

When we stop to take a look at the tools we use to get things done, most of us will find that the line between digital and paper is increasingly blurred.

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The Beginner's Guide to SEO

Utilising the power of 'Search Engine Optimisation' is critical in ensuring that users are able to find your website amongst the clutter of information we call the internet. Here's a beginners guide to SEO that will kickstart your knowledge of how you can start implementing SEO techniques to your websites to make the Internet work for you.

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

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How Your Nonprofit Can Leverage Content Curation

There's a lot of content out there on the web - letting your audience know about the best of it might be a valuable tool for your organisation

When you can’t create, curate. Tapping into other resources to provide content can be great for your nonprofit and your audience. Our first part of this series laid out the definition and benefits of content curation. Now let’s take a closer look at how you can make curation work in your nonprofit’s content marketing.

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