OUT OF THE BOX
Data driven decisions often hold the most important details needed to tailor experiences for your users. Learn how to start using analytics!
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.Read More
Keeping engaged with evolving SEO practises allows designers to create websites that not only look great, but are also optimised search engines.
Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.Read More
Keywords are the way to communicate who you are and what you do, to people who aren't already familiar with your brand name. This article has some great tips on the basics of what keywords are and how to use them well.
Yes, keywords are essential in helping people find your site. But once they find it, there needs to be relevant and engaging content that compels them to stay.Read More
Making your site responsive doesn't have to be a terrifying ordeal, and it will majorly serve you and your search engine traffic in the long run!
Google’s mission is to organize the world’s information, making it universally accessible and useful. Simply put: they want to help you find the best answer to your question as fast as possible.Read More
A great breakdown of the many varying ways that you can optimise your page content for SEO
Mastering SEO is a tough job, and if you are new to SEO, most likely you feel lost in countless optimization tips and techniques.Read More
Earlier this year, Google updated its ranking algorithm for mobile search results to penalise sites which show popup modals on page load. This very thorough article will help you understand whether your site is likely to be affected, and if so what you can do about it.
The search giant has decided to launch a war against interstitials that ruin the user experience. As a result, any website found guilty of showing intrusive popups, banners or overlays (called interstitials) will see its content demoted in Google’s mobile search results. We’ll be looking at what’s being penalized, what’s allowed and some workarounds to help you cope with this new penalty.Read More
Blogging can be intimidating, but it's an INCREDIBLE way of introducing your Organisation to people who haven't heard your name.
When I talk about unbranded search, I mean those new visitors that arrive on your website through a search that didn’t include your organization’s name. To make the most of SEO for blogs and attract visitors who’ve not heard of your organization, unbranded search is your best bet.Read More
Making sure your writing is clear, concise and considerate seems to be the key. Make reading easy and enjoyable by writing easy to consume, bite-sized sentences are going to best serve your audience.
Content and design are two sides of the same coin. Don’t separate them. They’re both what the user needs immediately, and the two elements work together to give that to the user.Read More
Improving your Search Engine Optimisation is a great way of increasing traffic to your website - This means more users coming to view your services/cause!!
Whether you are building a website for a client and launching a marketing campaign, or you are just increasing your website visibility and reach, SEO is one of the key things to do. It is perhaps the main factor that can make or break any online business or a blog’s success. Although search engines have become increasingly sophisticated and search algorithms are improved every day, they still can’t see and understand a web page the same way a human can. This article will show you how simple SEO steps help the search engines figure out what each page is about and how it may be useful for your users.Read More
A very thorough look at how to make your Wordpress site the most search engine-friendly it can be. While there are some points there that are out of most site owners' control (and that's where we come in), so much of SEO is about content - and that ball is firmly in the owners' court.
SEO, or search engine optimization, is the methods and or strategies used to rank a website and content higher in search engines such as Google, Bing, and Yahoo, to result in more organic traffic. There are really two sides to SEO, the first is the technical part of it and the second can sometimes be more of a natural branding play among online businesses.Read More
More times then not, a WordPress user installs a SEO plugin and forgets about it or focuses heavily on the green dot of approval and nothing else. That is the wrong approach and is completely insufficient when trying to garnish sustainable, SEO based search traffic.Read More
SEO and design don't have to compete! If you put a little consideration into how you build your one page site you can still achieve SEO success
Love ‘em or hate ‘em, you can’t beat ‘em, so you might as well join ‘em. I’m of course referring to the sudden, and not altogether unpleasant influx of single page websites. This design trend has taken a lot of heat in times past for not being search friendly. Their non-paginated structures don’t exactly make for easy indexing, and if there’s an abundance of content on the page, it can make things even more difficult for search spiders looking to find relevant content.Read More
SEO is constantly changing! Check out some good tips on what elements to focus on in 2017
Is your SEO strategy for 2017 finalized? If not, then you might want to refine it to reflect some of the predicted top SEO trends for 2017.Read More
Very interesting article on the link between SEO and SMM in generating traffic. While some of the points raised are debatable, this enlightens us on the importance of engagement and target audience connections/relationships - the more your content effectively connects with your audience, the more likely they will engage with your posts, share your content with others and ultimately, drive traffic to your website.
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google?Read More
Great tips on maximising SEO for your website!
Good SEO is essential for a successful site. If you can’t be found, you won’t have any customers or readers. There is an art to how to utilize SEO correctly, and we have compiled a list of all the articles you would need to target your audience and bring in views.Read More
Images are an essential part of a rich user experience on your web site. But they're not just for your human visitors - search engines love them too! This article goes through how to make the most of your images from an SEO perspective.
When optimizing an image you make sure it as small as it can be in terms of download size by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too.Read More
I'll admit I was wary of a fair few of these myths, good to clarify how people are actually responding to the new TLDs
In most cases, ‘.com’ is either significantly more expensive or significantly longer and more obscure than just securing the name under a new gTLD. With all of the successes of sites using new gTLDs and the lack of SEO impact, focusing on your site’s UX and choosing a new gTLD that’s easy for users to remember is probably the right way to go.Read More
Utilising the power of 'Search Engine Optimisation' is critical in ensuring that users are able to find your website amongst the clutter of information we call the internet. Here's a beginners guide to SEO that will kickstart your knowledge of how you can start implementing SEO techniques to your websites to make the Internet work for you.
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.Read More