OUT OF THE BOX

OUT OF THE BOX

Rolling out mobile-first indexing

It's been coming for a long time, but in the latest move to recognise the increasingly mobile-heavy web usage Google are now officially starting to index the mobile version of sites rather than the desktop version. It's a very gradual roll-out, and should only negatively affect sites which are not mobile responsive or which show very different content on mobile vs desktop.

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.

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Google’s mobile-first search index has rolled out to a handful of sites

This move from Google is a pretty significant change in the way they index sites - but a logical one, since stats show that over 60% of searches are now done from mobile devices. The good news is that if your site is mobile responsive you shouldn't need to do anything - in fact you may even see your rankings improve as sites that aren't mobile responsive drop down.

Just over a year ago, Google announced a major change to the way its search index will rank sites: it will go mobile-first. As the company explained at the time, Google’s algorithms will eventually primarily use the mobile version of a website’s content to rank its pages, to understand structured data, and to show snippets from the site in its search results. This week, Google said it has begun to make this shift – and has already transitioned a handful of sites to the mobile-first index, which are now being monitored by the search team.

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Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

Earlier this year, Google updated its ranking algorithm for mobile search results to penalise sites which show popup modals on page load. This very thorough article will help you understand whether your site is likely to be affected, and if so what you can do about it.

The search giant has decided to launch a war against interstitials that ruin the user experience. As a result, any website found guilty of showing intrusive popups, banners or overlays (called interstitials) will see its content demoted in Google’s mobile search results. We’ll be looking at what’s being penalized, what’s allowed and some workarounds to help you cope with this new penalty.

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Why is SEO essential for your business?

Improving your Search Engine Optimisation is a great way of increasing traffic to your website - This means more users coming to view your services/cause!!

Whether you are building a website for a client and launching a marketing campaign, or you are just increasing your website visibility and reach, SEO is one of the key things to do. It is perhaps the main factor that can make or break any online business or a blog’s success. Although search engines have become increasingly sophisticated and search algorithms are improved every day, they still can’t see and understand a web page the same way a human can. This article will show you how simple SEO steps help the search engines figure out what each page is about and how it may be useful for your users.

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XSS Game

XSS (cross-site scripting) is a huge security issue affecting many web sites. For those who develop web sites or applications, preventing these vulnerabilities is a huge task. Google have taken a fun approach to helping developers learn how to avoid XSS vulnerabilities with this little game. We're not sure about the promise of cake at the end though - we suspect the cake is a lie.

In this training program, you will learn to find and exploit XSS bugs. You'll use this knowledge to confuse and infuriate your adversaries by preventing such bugs from happening in your applications.

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The mind-blowing AI announcement from Google that you probably missed

In September 2016 Google gave their translation tool a new engine:  the Google Neural Machine Translation system,  Google translate has developed the ability to learn from people who used it.  Best part is that the software determined that this was the most efficient way to solve the problem, it was not told to do so.

In the last weeks of 2016, as journos around the world started penning their “was this the worst year in living memory” thinkpieces, Google engineers were quietly documenting a genuinely astonishing breakthrough in software engineering and linguistics

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The Beginner's Guide to SEO

Utilising the power of 'Search Engine Optimisation' is critical in ensuring that users are able to find your website amongst the clutter of information we call the internet. Here's a beginners guide to SEO that will kickstart your knowledge of how you can start implementing SEO techniques to your websites to make the Internet work for you.

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

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Your emails, optimized for every screen with responsive design

Exciting news for email designers - Google is now adding CSS support to both Gmail and Inbox later this month. This massive change brings responsiveness to email!

How Google is going to be your go-to place for the Olympics

Google will be keeping us informed for this year's 2016 Olympics as well as providing us with highlights from Rio de Janeiro, including some of the Olympic venues that have been added to Google Street View, so we can feel like we're a little closer to the action!!!

Google is going to be your go-to hub for the 2016 Olympics, announcing a bag of new features that will help you stay up to date with the Games

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Google Fonts Gets a Redesign

The great Google fonts directory's website receives a face-lift that makes the search for a font also a great experience.

Google Fonts is sporting a fresh new design that makes it much easier to browse. The catalog of free and open source fonts first launched in 2010 with 14 fonts and has grown to host more than 800 today.

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We Tested How Googlebot Crawls Javascript And Here’s What We Learned

Best practice SEO seems to be a constantly moving target. Great article that explores how Google crawls different Java Script functions.

Historically, SEO recommendations have centered around having ‘plain text’ content whenever possible. Dynamically generated content, AJAX, and JavaScript links have been a detriment to SEO for the major search engines. Clearly, that is no longer the case for Google.

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Chrome is now undisputed champion of the browsers

If you are you still using Internet Explorer, it is TIME to get with the TIMES.  Chrome has been the number one browser for some time, and now NetMarketShare agrees.

Google's Chrome has grabbed first place in terms of desktop browser market share, wresting the crown away from Microsoft's Internet Explorer

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Set up Google Alerts

It doesn't get easier than this.  Easily stay up to date with news of interest to you, by receiving google alerts straight to your inbox.

Google Alerts has been around for ages, forgotten by many and overlooked by many more. That's a shame, because it's still one of the Web's best ways to keep tabs on any person, place, or thing.

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Google Maps glitch causes wrong house to be torn down

Googlemaps are great 99% of the time! Double check your info before tackling a major task, like tearing down a building.

The search giant urges users to report any errors they encounter with its Maps offering via its ‘Report a data problem in Google Maps’ support page.

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The history of Google

I often wondered where and how Google started, so I Googled it.... here is the story, enjoy the read!

Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages.

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