OUT OF THE BOX
Utilising microcopy is a great way guide user past points of major drop-off - providing reassurance and well timed information just as user need it.
It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new users will get frustrated or bored—and they’ll never come back.Read More
Love part of the article - "Instead of thinking, "We need to commission art and direct a photo shoot where the photographer accounts for clear space on the right-hand side of the image for the text placement," what frequently happens is: "Let’s put a white box over the image so the text is legible at any breakpoint." - highlights the importance of planning our content!!
Designers have largely shifted their skill sets toward interface design, prototyping, and code. Are writing and art direction getting left behind?Read More
Providing content and value through blogging is a great way to engage and win over an audience over time. This post highlights some core tips on how you can write the perfect blog post!
So how do you create great content? To craft the perfect blog post – one that both humans and search engines will love – you need several of the right key ingredients. A pinch of a catchy title. A delicious dose of an intro that emotionally connects with the audience. A sprinkling of imagery and bullet points to break up text. All of these things add up to a great recipe for the perfect article for your website.Read More
Often working out what you want your website to say can be a huge challenge, but once you've solved that issue you quickly run into another one which can be just as problematic - how to say it! While far from exhaustive, this article offers a handful of tips to help you write the content for your website in a way that will best serve your visitors, which of course translates into better user engagement and ultimately better conversion rates.
It’s a common mistake. Even experienced web writers make it. When writing your web copy, who do you think of? Do you picture a potential customer reading your text? And do you think about what makes him – or her – click? That’s what most web writers do. They treat their web visitors like human beings who like to read. They treat their web visitors just like readers of printed text. But that’s wrong. Completely wrong. Because web copy is totally different than print copy.Read More
Writing content can be challenging, getting the right angle to capture your audience. Here are some tips for writing your content.
You know you have to provide top-notch content that will awaken the interest of your target audience, and you need to commit to a publication schedule to make your loyal readers happy. The only question is: how exactly do you achieve that?Read More
We all have tools available to us to make design decisions, but sometimes you need someone a little more informed to help you make the right design decisions
A designer can control the tools available to them and use them to achieve a certain result. A professional designer can identify and use visual elements with a purpose, to communicate a message and to achieve certain goals with that message.Read More
Content, context and co-occurance are just a few of the extra elements to consider for your copywriting and SEO!
Whenever I hear some marketing executive who learned SEO back in 2005 talking about the importance of keywords I throw up in my mouth a little. Don’t get me wrong, keywords and phrases are still an important part of helping Google correctly recognise the relevance of your content to a given search (as you’ll see below), but the tyranny of the keyword is over.Read More