OUT OF THE BOX
It's time to move away from the pestering marketing, and start providing users with content that they can positively engage with. Personalisation is the key to creating email content that is both relevant for users and serves both you and your audience. Check out these personalisation tips!
Here's what I’m saying – email should not be the internet’s version of that annoying guy clutching a megaphone perched outside his High St two dollar shop, hurling promotional abuse at anyone who dares to so much as pass by.Read More
Deciding on a logo can be a challenge in its own.... then add the responsibility of choosing the right colours
Color psychology has been proven to affect people only fairly effectively, and to save you from the hassle of doing your own research, 99designs has created an aptly colorful infographic quiz that reveals the colors that actually work.Read More
Here are some techniques for successful personalisation marketing - Learning about asking the right questions, building user personas, making use of location and time, automated behavioural triggers, personalising your brand, and then continuing the personalised experience with supporting content to convert your users is an incredible way to deepen relationships with users.
Marketing is growing into an essential skill for Web Designers to include in their arsenal of skills. For designers that are starting out and want to expand their marketing knowledge, here's a glossary of useful terms to kickstart your design-marketing lingo!
lthough your job is to create high-quality designs for the web, your contribution is incredibly important to the marketing process. By taking time to brush up on common marketing terms, you’ll gain a better understanding of your work within the larger context of marketing.Read More
Improving your Search Engine Optimisation is a great way of increasing traffic to your website - This means more users coming to view your services/cause!!
Whether you are building a website for a client and launching a marketing campaign, or you are just increasing your website visibility and reach, SEO is one of the key things to do. It is perhaps the main factor that can make or break any online business or a blog’s success. Although search engines have become increasingly sophisticated and search algorithms are improved every day, they still can’t see and understand a web page the same way a human can. This article will show you how simple SEO steps help the search engines figure out what each page is about and how it may be useful for your users.Read More
Campaign Monitor has a massive selection of general email marketing statistics from a variety of areas including email personalisation. Personalisation is an emerging trend that is transforming the digital landscape.
Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics every marketer needs to know.Read More
Some great tips to make your digital advertising make an impact
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them.Read More
Providing content and value through blogging is a great way to engage and win over an audience over time. This post highlights some core tips on how you can write the perfect blog post!
So how do you create great content? To craft the perfect blog post – one that both humans and search engines will love – you need several of the right key ingredients. A pinch of a catchy title. A delicious dose of an intro that emotionally connects with the audience. A sprinkling of imagery and bullet points to break up text. All of these things add up to a great recipe for the perfect article for your website.Read More
Are you using your Instagram account the right way? Just like websites, social media accounts also need a lot of TLC - quality content with lasting-impact, goal-driven strategies, regular engagement, and more. Find out how you can use Instagram to connect to your supporters effectively in this article!
Brands getting the most out of the network are the ones posting quality content on a consistent basis, and are doing so with a purpose. Even brands that aren't thought of as visually friendly are leveraging the network and seeing it work.Read More
Looking for some examples of strong email personalisation? Check out this to see some of the best, getting email personalisation right!
The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 12 great email examples that cleverly use personalization.Read More
This article highlights upcoming marketing trends that are relevant to Not-for-Profits - within it talks about adopting hyper-personalisation and developing a complete view of each donor's journey. Tailoring your digital strategy to a more personalised position allows you to create content that is relevant to your donors.
With greater emphasis being placed on forming authentic relationships with user groups, we’ve put together six key trends to add to your marketing new year’s resolutions:Read More
If your website is running on WordPress, here are the tips on how to use your the power of WordPress for your marketing purposes.
When you make web sites, it’s easy to forget that no matter how shiny the site turns out, without traffic, none of the cool stuff you made really matters. There are a lot of ways to drive traffic to a site, but as a writer, I am particularly fond of content marketing.Read More
Email is a great marketing tactic, however, if your email does not stand out and catch the attention of your audience, it will just be lost in the mix. Here are some handy tips to take into consideration when creating your next Email campaign
There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox. Keep reading to learn each.Read More
An interesting approach to convincing your visitors to give you their contact details. It doesn't entirely make sense for fundraising, but in other contexts such as a newsletter signup incorporating at least some aspects of it could potentially make a significant difference.
Even if your headline, your copy, and your design are all on point, you might still be losing a significant percentage of your prospects because the action that you’re asking them to take (putting in a name and email address), is actually too threatening.Read More
Different social networks have different audiences. Find out which one is best for your brand.
Nervous marketers often take a shotgun approach – targeting as large a population as possible in the hope that a few prospects will take the bait. Having a presence on every possible platform, however, is not as profitable as identifying an ideal audience and mastering one optimized platform.Read More
There's a lot of content out there on the web - letting your audience know about the best of it might be a valuable tool for your organisation
When you can’t create, curate. Tapping into other resources to provide content can be great for your nonprofit and your audience. Our first part of this series laid out the definition and benefits of content curation. Now let’s take a closer look at how you can make curation work in your nonprofit’s content marketing.Read More
Reading this article, I have to admit, the author does have a point. Having different welcome series in place for different supporters is an excellent idea. You are able to customise the experience and relate to your supporters on a different level. Yes, it will take time and hard work for the initial setup of these different welcome series, but definitely worth it!
So you have a welcome series—that’s great. You’re already one step ahead of many other nonprofits. But a one-size fits all welcome series may be leaving out some powerful opportunities to engage.Read More
While reading up on nonprofit organisations and the best tools and resources available to them, I came across this article. What a brilliant way to connect with the community and your supporters at the most relevant time and seize the opportunity.
There are a lot of ways nonprofit organizations can tell their stories. Most often, nonprofit storytelling is referenced in terms of organizations creating and sharing their own stories. But what about tapping into the power of stories that are already being told, specifically those in the media?Read More