Many designers assume that center or right aligning their website logo will make their brand more memorable. Research has shown this assumption is not true at all. In fact, straying from a left aligned logo can make your brand less memorable and even your site harder to navigate.

The design of a website’s navigation can make or break an experience. By ensuring that the navigational structure is clear and easy-to-use, you encourage visitors to spend some time on a site and you help direct them to the content or features that are important to them and important to your business.

When looking at a website, our expectation is to navigate with ease and have a great experience but unfortunately, not every site is designed as well as it should be. Part of my role as a senior web designer is to ensure that the user knows where they are, where they have been and where they are going! Designing a solid navigation system is without question one of the most important aspects of designing a website.