OUT OF THE BOX
Not only does changing the 'traditional' positioning of logo's on websites mess with natural navigation pathways, it also weakens brand recognition.
Many designers assume that center or right aligning their website logo will make their brand more memorable. Research has shown this assumption is not true at all. In fact, straying from a left aligned logo can make your brand less memorable and even your site harder to navigate.Read More
Over the long history of Brown Box Digital, we have worked closely with AlphaSys on many occasions. We’re thrilled that by combining our individual expertise in development and design we’ll be able to serve our partners and clients in a whole new and improved way.Read More
In the past month or so WordPress has reached a major milestone, with W3Techs reporting that over 30% of all sites on the Internet are now powered by WordPress! That's an incredible number and one that looks likely to continue to go up.
WordPress is used by 60.1% of all the websites whose content management system we know. This is 30.4% of all websites.Read More
Utilising microcopy is a great way guide user past points of major drop-off - providing reassurance and well timed information just as user need it.
It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new users will get frustrated or bored—and they’ll never come back.Read More
In all the various articles on Gutenberg this is the first I've seen that specifically looks at what will happen to the content that's already on your site. Bear in mind that it's a few months old and Gutenberg has come a long way since then, but it's still relevant.
we’re only going to focus on how the Gutenberg editor affects the existing content on your website with a standard WordPress installation (not page builders; we’ll cover that another time). Now, let’s dig in.Read More
Understanding the typographic requirements in responsive design is essential to creating visual outcomes that work for all users - regardless of device they decide to use.
With mobile taking a front seat in search, it's important that websites are designed in a way that prioritise the best experience possible for their users. While Google has brought attention to elements like pop-ups that might disrupt the mobile experience, what about something as seemingly simple as choice of typography?Read More
Staying organised is one of the best ways to ensure your work is distraction free and completed on time. Check out the processes of these designers to find out how they keep organised.
Whether it’s covering your office in sticky notes, meticulously scheduling every minute of your day, or keeping an ever-changing list in your head, the best designers have a system for staying organized.Read More
Data driven decisions often hold the most important details needed to tailor experiences for your users. Learn how to start using analytics!
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your destination: both are possible but highly unlikely.Read More
It's been coming for a long time, but in the latest move to recognise the increasingly mobile-heavy web usage Google are now officially starting to index the mobile version of sites rather than the desktop version. It's a very gradual roll-out, and should only negatively affect sites which are not mobile responsive or which show very different content on mobile vs desktop.
To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.Read More
Good typography in mobile web design is super important to ensure your users can actually read you content. This guide is full of great info, from basic terminology through to testing colours and using typefaces to reinforce your branding.
With mobile taking a front seat in search, it's important that websites are designed in a way that prioritize the best experience possible for their users. While Google has brought attention to elements like pop-ups that might disrupt the mobile experience, what about something as seemingly simple as choice of typography?Read More
Keeping engaged with evolving SEO practises allows designers to create websites that not only look great, but are also optimised search engines.
Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.Read More
Most of the articles on Gutenberg seem to focus on reviewing it and giving opinions on it. Refreshingly, this article doesn't do that. Instead it walks you through what using Gutenberg actually looks like and explains in detail how to do so. If you manage content on a WordPress web site, this article is definitely worth a read (or three!).
Whether this is the first time you’re hearing about the WordPress Gutenberg editor or you’re already somewhat familiar with it, this post will help you learn how you can use the new editor to build layouts for your WordPress content.Read More
We can never overemphasise the importance of backups - but human error can cause problems for even the biggest companies...
On March 28th, 2018 at approximately 1:30 pm CST the server housing the cPanel Feature Request site’s hypervisor unexpectedly failed. While we have been able to bring the Feature Request site back online, we have experienced an issue that has resulted in a loss of all data dating back to September of 2017.Read More
This article deep dives into the details of email unsubscription providing some great info as to why it may occurs and why there might be a silver-lining to it.
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed.Read More
A thorough analysis of the impending Gutenberg editor and its impact - particularly on agencies and others who develop Wordpress sites, themes and plugins. We're still formulating how we're going to handle the update here at Brown Box, and this article will certainly help.
I’ve been loosely following the noise and #wpdrama surrounding Gutenberg for as long as it has been around and honestly for the most part I’ve had negative feelings around it (I don’t like change at the best of times). However, I recently dived in and tried it out and you will never guess what happened next! But seriously. I came to two conclusions: 1. It’s a lovely piece of software 2. It does not belong in WordPress. (Yet. Or WordPress as we know it today) Let me explain.Read More
For larger corporations, font licensing can definitely be expensive! Check out the new font Netflix's just recently created to redefine their brand and save some money.
Bespoke fonts are all the rage recently. IBM, General Electric, Intel, and Coca-Cola have all designed custom fonts in an effort to unify branding and make a more cohesive look for their companies’ products.Read More
Email marketing is a great way to connect with your audiences - learning what tools you have at your disposal is a great way to ensure you're getting the most out of your email marketing strategies.
Many people want to create the best email campaigns possible, and this goal can be realized by following best practices for email design and coding and by implementing advanced techniques correctly. This comprehensive guide, for novices and pros alike, delves deep into the nitty gritty of email marketing.Read More
When nearing the end of a project, having creating a strong launch User-Centred check-list is a great way to ensure your entire team is able to jump in and help make the launch phase as smooth as possible
I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and marketing industry; my team is not alone in this launch frenzy. But does that make this odd ritual okay or even acceptable?Read More