How Empathy & Personalized Interfaces Can Help You Build Better UX

Empathy, one of the essential driving forces of UX design, is becoming increasingly more important in today's digital world. Empathetic design helps your organisation create relevant, personalised experiences that break through digital barriers and communicate your message in a way that your audience understands and connects with.

Web design trends can pivot on a dime, but some design concepts have proven their efficacy and timelessness. Two of these concepts, personalization and intuitiveness, are integral parts of modern web design and are vital to crafting amazing user experiences. Thanks to modern developments, it’s easier than ever to capitalize on these design concepts to the benefit of the user. To leverage these concepts effectively, designers have to empathize with their users.

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You've Set Up an Email Welcome Series, So Now What?

An Email Welcome series is an amazing tool to kick off your new digital relationships, but what comes next?

Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the . The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.

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Personalised Email Marketing: Turn your list into loyal customers in 6 clear steps

It's time to move away from the pestering marketing, and start providing users with content that they can positively engage with. Personalisation is the key to creating email content that is both relevant for users and serves both you and your audience. Check out these personalisation tips!

Here's what I’m saying – email should not be the internet’s version of that annoying guy clutching a megaphone perched outside his High St two dollar shop, hurling promotional abuse at anyone who dares to so much as pass by.

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The New Rules of Email Marketing

It's time to create engaging, relevant email content for your users and with the latest tools and tips available, it's now easier than ever. Read more for a look at the strengths and new rules of email marketing

Email marketing is more powerful than it’s ever been. The past decade was the most exciting decade for marketers…and it’s getting better.

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Nonprofit Newsletter Best Practices to Drive Traffic From Email

Keeping in that line of thought, nonprofit newsletter best practices tell us to send these puppies regularly, at the same day and time, in regular intervals. You want your supporters to know that they can count on you, and this regularity and familiarity helps to achieve that confidence.

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6 Email Personalisation Techniques That Go Beyond a Name

Here are some techniques for successful personalisation marketing - Learning about asking the right questions, building user personas, making use of location and time, automated behavioural triggers, personalising your brand, and then continuing the personalised experience with supporting content to convert your users is an incredible way to deepen relationships with users.


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70 Email Marketing Stats Every Marketer Should Know

Campaign Monitor has a massive selection of general email marketing statistics from a variety of areas including email personalisation. Personalisation is an emerging trend that is transforming the digital landscape.

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics every marketer needs to know.

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Key elements of the Spam Act

Most countries have legislation in place these days that cover what is permitted in commercial emails. If you're sending any sort of email on behalf of your organisation, it's very important that you understand what limitations you need to work within. This portal from the Australian Government can provide you with the details you need. It's worth noting that the Australian legislation covers any emails read in Australia, not just emails sent from Australia. Other countries may have similar laws, so you need to take into consideration not only the laws of your own country but also those of any country you are sending emails to.

The Spam Act 2003 prohibits the sending of unsolicited commercial electronic messages—known as spam—with an Australian link. A message has an Australian link if it originates or was commissioned in Australia, or originates overseas but was sent to an address accessed in Australia.

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An Introduction To Building And Sending HTML Email For Web Developers

Ever wondered what's involved in actually creating and sending your email newsletters or conversion series? This self-described "high-level overview" will give you some idea of the incredible complexities that have to be considered.

HTML email: Two words that, when combined, brings tears to a developer’s eyes. If you’re a web developer, it’s inevitable that coding an email will be a task that gets dropped in your lap at some time in your career, whether you like it or not.

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Look What You Can Do with Mailchimp

Whether you are running a Campaign or simply sending out Newsletters, Mailchimp makes it easy to send beautiful emails.  Check it out!

More than 12 million people use MailChimp to send beautiful newsletters. You could be one of them.

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Improve Your Email Workflow With Modular Design

Sometimes, it's all about going back to basics. This article helps you create email designs that you can go back to again and again, without thinking too hard for something new, in three easy steps.

Setting up a modular email design workflow involves three basic steps: 1. Create the design system. 2. Set up a reusable framework. 3. Test and iterate on what you send. Let’s look in depth at how we can accomplish each step in the process.

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Creative Content That Works for Email Fundraising

Email marketing is a fine art, especially when it comes to communicating with your supporter base

Nonprofits are sending more emails than ever before, especially email newsletters. But does news content really raise revenue? As email fundraising continues to grow and play a big role (nearly 30%!) in all online fundraising, it’s time to look at what you’re sending.

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12 Personalized Email Examples You Can't Help but Click

Looking for some examples of strong email personalisation? Check out this to see some of the best, getting email personalisation right!

The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 12 great email examples that cleverly use personalization.

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The NFP Marketing Trends to Watch in 2016

This article highlights upcoming marketing trends that are relevant to Not-for-Profits - within it talks about adopting hyper-personalisation and developing a complete view of each donor's journey. Tailoring your digital strategy to a more personalised position allows you to create content that is relevant to your donors.

With greater emphasis being placed on forming authentic relationships with user groups, we’ve put together six key trends to add to your marketing new year’s resolutions:

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3 Email Marketing Tactics You Need Most

Email is a great marketing tactic, however, if your email does not stand out and catch the attention of your audience, it will just be lost in the mix.  Here are some handy tips to take into consideration when creating your next Email campaign

There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox. Keep reading to learn each.

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Your emails, optimized for every screen with responsive design

Exciting news for email designers - Google is now adding CSS support to both Gmail and Inbox later this month. This massive change brings responsiveness to email!

Things I've Learned About Building & Coding HTML Email Templates

Email clients of today still use old engines to render HTML, this makes building email templates pretty similar to building a website back in 90s. Lee Munroe shared his thoughts and workflow in this article help to make building email fun again.

Here’s a brain dump of what I’ve learned about building and coding HTML emails.

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7 Things to Check Before You Send an Email Newsletter

A few great tips to keep in mind before you punch the send button

Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.

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