OUT OF THE BOX

OUT OF THE BOX

Google’s mobile-first search index has rolled out to a handful of sites

This move from Google is a pretty significant change in the way they index sites - but a logical one, since stats show that over 60% of searches are now done from mobile devices. The good news is that if your site is mobile responsive you shouldn't need to do anything - in fact you may even see your rankings improve as sites that aren't mobile responsive drop down.

Just over a year ago, Google announced a major change to the way its search index will rank sites: it will go mobile-first. As the company explained at the time, Google’s algorithms will eventually primarily use the mobile version of a website’s content to rank its pages, to understand structured data, and to show snippets from the site in its search results. This week, Google said it has begun to make this shift – and has already transitioned a handful of sites to the mobile-first index, which are now being monitored by the search team.

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Common On-Site Search Mistakes and How to Fix Them

Making sure that your search functions are working for your users instead of against them is absolutely crucial. Here's a list of the most common search mistakes so that you can keep your website's user experience in check!

Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. On-site search, if well optimized and put in the frame of increasing user experience, can greatly enhance the usability and enjoyment of your site.

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Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

Earlier this year, Google updated its ranking algorithm for mobile search results to penalise sites which show popup modals on page load. This very thorough article will help you understand whether your site is likely to be affected, and if so what you can do about it.

The search giant has decided to launch a war against interstitials that ruin the user experience. As a result, any website found guilty of showing intrusive popups, banners or overlays (called interstitials) will see its content demoted in Google’s mobile search results. We’ll be looking at what’s being penalized, what’s allowed and some workarounds to help you cope with this new penalty.

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Creative Commons’ New Search Tool is Now in Beta, Pulls CC Images from Multiple Sources

If you have trouble sourcing quality images for your site without having to pay through the nose for them, you may want to check this out - being able to search across several sites for images which are free to use (albeit usually with attribution to the owner) is going to make your life much simpler!

CC Search currently pulls CC-licensed images from Rijksmuseum, Flickr, 500px, the New York Public Library, and the Metropolitan Museum of Art. This includes 200,000 new images from the collection of 375,000 digital works that the Met released under CC0 this week.

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WordPress SEO Checklist – 45 Tips for 2017

A very thorough look at how to make your Wordpress site the most search engine-friendly it can be. While there are some points there that are out of most site owners' control (and that's where we come in), so much of SEO is about content - and that ball is firmly in the owners' court.

SEO, or search engine optimization, is the methods and or strategies used to rank a website and content higher in search engines such as Google, Bing, and Yahoo, to result in more organic traffic. There are really two sides to SEO, the first is the technical part of it and the second can sometimes be more of a natural branding play among online businesses.

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The Beginner's Guide to SEO

Utilising the power of 'Search Engine Optimisation' is critical in ensuring that users are able to find your website amongst the clutter of information we call the internet. Here's a beginners guide to SEO that will kickstart your knowledge of how you can start implementing SEO techniques to your websites to make the Internet work for you.

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

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Brainstorming Keywords for Nonprofit Websites

We've been learning loads about SEO over the last week, especially around keywords and phrases. One of the biggest challenges seems to be choosing phrases that your users will actually use! Take a step back, and think about what the average person is typing into Google who isn't an expert in your field. This article has some great tips on how to incorporate more keywords into your site.

Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are good fits for your nonprofit.

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Chrome is now undisputed champion of the browsers

If you are you still using Internet Explorer, it is TIME to get with the TIMES.  Chrome has been the number one browser for some time, and now NetMarketShare agrees.

Google's Chrome has grabbed first place in terms of desktop browser market share, wresting the crown away from Microsoft's Internet Explorer

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Google’s Mobilegeddon Aftermath: Eight Months Into A Better Mobile Web

If your site doesn't work on mobile, not only are you losing out in terms of your page showing up in search results - but this study shows that you're also lagging behind at least 70% of the other sites out there.

Eight months into the apocalyptic event, we repeated the study because we wanted to measure and understand the real proportions of such an important development. We crunched the data and discovered some interesting findings — this article details the most significant ones.

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