Fundraising And Brand Management
Effective Brand and campaign management is often what separates rapidly growing organisations from their peers. The path to successful marketing and fundraising doesn’t strike like lightning. Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea.
For many organisations, campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches across the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. True marketing campaigns are more than just advertisements. Complex campaigns leverage multiple mediums, use a sequence of messages over an extended timeframe, support positioning, define a brand experience, and handle the campaign fulfillment and selling.
We untangle the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels.
We’re experts at helping organisations fundraise online. Our expansive experience with a range of Not-for-Profit organisations has allowed us to optimise the online giving experience for users and organisations alike.
We can help you craft your campaigns from end to end in the digital space, from helping drive traffic to landing pages, to hooking up a payment gateway to receive donations. Our unique understanding of how people operate online will help contribute to your campaign success.
Content Marketing Strategies
Content marketing allows you to build your brand story, by providing relevant and engaging content to your consumers.
We will help you express your brand to keep customers engaged throughout the customer journey with tailored content delivered wherever they are. With a highly experienced and talented team, our clients can expect us to deliver on our promises every time. Our success is measured by the effectiveness of the work we produce and our passion is fuelled by the ongoing development of the organisations we represent.
SEO and SEM
Here at Brown Box, we’re here to help you optimise your web page content to get the best organic return on your SERPs (Search Engine Results Pages). We’ll even provide you with an SEO Audit to get you on the right track!
We’re also able to help increase your online exposure through a range of Search Engine Marketing techniques. These include Cost Per Click advertising, Google Adwords, and Facebook advertising, just to name a few. For more on Search Engine optimisation