CAPTURING THE RIGHT DATA
Empower Your Data Today
Review your mailing lists
If you’re using an email client like MailChimp, We recommend diving into your mailing lists every six months to make sure that everyone has the correct information. Especially their first name, last name and email address. Taking the time to do this may seem tedious and unnecessary at first, but you’ll quickly notice that spending some time enhances the credibility and power of your data, giving you the right ingredients to establish deeper connections with your users.
Run a campaign
If your lists haven’t been updated in a while, consider running a campaign asking people to provide their up to date details. This also has the added benefit of giving users who are interested in keeping in the with your organisation the chance to provide you with their details.
Update your Database
Managing all this data can definitely seem impossible without the right tools. Are you keeping track of your contacts in an excel spreadsheet? Stuck in a CRM that just isn’t working for your organisation? As your organisation continues to grow you’ll want tools that can grow and expand with you as there are chances your data is currently changing faster than you can keep track of it.
You may want to consider upgrading to a CRM (Contact Relationship Management) system to fully take advantage of your data. There are many CRM solutions that aim to make data management easier, however, Here at Brown Box, we’ve formed relationships and work closely with Not-for-Profits and Ministries for over a decade and understand their needs. We love using data to create more meaningful relevant relationships between users and organisations and as such, we’ve developed a CRM uniquely designed for the needs of NFPs and Ministries to help them make their data work for their organisation. With the help of our developers, we’re able to create custom plugins to add the feature you’ve always wanted but never been able to get in your previous CRM. Our Add-on approach lets you tailor your connexions CRM to suit your needs.
It’s time to get to know your supporters…