Google Analytics is an essential tool for all websites. It allows you to gain invaluable insights into the behaviours of your visitors and users, which can then be translated into strong actions for your organisation.
As a tool, Google Analytics empowers your team with accurate marketing data to be able to make informed decisions.
Use this data to measure sales, donations and conversions. Understand how and where visitors find, access and use your site. Find out how to best engage and keep them coming back.