A LOGO CHALLENGE FOR THE BROWN BOX TEAM
We’re passionate about working with Small Businesses and helping them learn to swim in the deep ocean that is the World Wide Web.
One of our recent projects brought to light one of the biggest challenges facing small businesses – creating their brand.
To most people, creating a brand doesn’t seem that complicated. You pick a name, combine it with some form of related imagery and you’re done, right? Wrong. This is so not the case. There is so much more to branding than your business name, yet for many small businesses they don’t have the time or money to spend on anything more – they’ve got their small business to focus on.
Such was our experience whilst building a new website for a client, for their new personal training business.
When our client provided us with her logo, it caught our attention. New businesses have a challenge set for them, needing to cut through to the market, as we were wary that this logo might make the best contribution to this goal. A quick reverse Google Image search also revealed that the pre-constructed vector image that had been purchased was already being used by a number of other personal training businesses.
We always strive after what’s best for our clients. So we came up with an idea. The client had settled for this logo because she couldn’t afford to seek out a graphic designer to create one from scratch, but we’ve got two graphic designers within our team.
So we set ourselves a challenge. 30 minutes to come up with as many pencil sketch ideas for a new logo as possible. At the end of the 30 minutes, we put down our pencils, checked out each other’s ideas, snapped some pics and sent them over to the client.
Lo and behold, one of them caught her attention! So we separated it from the bunch and polished it up. We turned it into a vector graphic. This means the client will never have an issue with using a blurry, pixelated logo. We also created a series of variations so the logo can be used in print, digitally and wherever else the client may need it.
Most of all we considered how this new logo would fit into the client’s overall brand message, to best connect with her target audience and hold their attention.
We’re pretty proud of what we achieved. Check it out below, do you think we succeeded?
We had so much fun undertaking our design sprint competition and would love to do it again! From just $650 you could get a complete logo update. Get in touch if you’re interested!