OUT OF THE BOX
If This Then That (IFTTT) is a powerful automation service that many users have been taking advantage of for some time. IFTTT has some pretty awesome feature that can help you in your everyday life, However integrating these capabilities into WordPress could be able to take your web automation to the next level! Check out this article to learn more.
You may have heard of the IFTTT service. It has become very popular due to the simple way it allows you to automate a vast array of online activities. Using the service, you no longer need to manually update all of your social networks or try to figure out how to do everything yourself. If you are sick of forgetting to share your blog posts with a specific network or are looking for a way to gather multiple feeds from the services you use and recreate your posts on a WordPress website, IFTTT is exactly what you’re looking for. Let’s take a look at IFTTT in a little more detail.Read More
Wikipedia describes Social Media as an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.Read More
Providing content and value through blogging is a great way to engage and win over an audience over time. This post highlights some core tips on how you can write the perfect blog post!
So how do you create great content? To craft the perfect blog post – one that both humans and search engines will love – you need several of the right key ingredients. A pinch of a catchy title. A delicious dose of an intro that emotionally connects with the audience. A sprinkling of imagery and bullet points to break up text. All of these things add up to a great recipe for the perfect article for your website.Read More
Writing is definitely an important tool to have up your sleeve. How important do you think it is for designers to have strong writing skills?
Every week a new article comes out preaching to designers the necessity of learning to code, sales, or [insert new skill here]. If you don’t learn one of these indispensable skills, your career is bound to crash and burn. Why? Because of the looming AI insurgence or some other wacky theory. The real question should be: What skill provides the biggest gains for the least amount of effort? And the answer is: Writing.Read More
Designing for short attention spans seems to be a new challenge for designers. Extra value is now being placed on page loading times and user flow. Superior optimisation and user experience focused designs seem to be the key in keeping your audience around long enough for you to make a lasting impact and impression.
A recent study by Microsoft revealed that we’re experiencing progressively declining attention spans. The study, which surveyed 2,000 people and monitored brain activity of 112 others, found that we now have an attention span of eight seconds, compared to an attention span of 12 seconds in the year 2000.Read More
Are you using your Instagram account the right way? Just like websites, social media accounts also need a lot of TLC - quality content with lasting-impact, goal-driven strategies, regular engagement, and more. Find out how you can use Instagram to connect to your supporters effectively in this article!
Brands getting the most out of the network are the ones posting quality content on a consistent basis, and are doing so with a purpose. Even brands that aren't thought of as visually friendly are leveraging the network and seeing it work.Read More
2016 has definitely been an interesting year for social media. Between the arrival of Instagram stories, Facebook reactions, and Snapchat memories it's likely that 2017 will bring a number of improvements and surprises that will change the way that we communicate with each other digitally.
As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017.Read More
Looking for some relevant reading? Here are some free ebooks to help you keep up with web design trends.
Improving your web design skills is a continuous, constant process, so it's important to track down useful resources to help you step up your game. In this article we'll explore some of the most useful free ebooks out there, which cover topics spanning from web design trends to CSS best practices.Read More
Setting up a social media account is a vital first step to connecting with your online audience. The next vital step is the way you 'talk', as your brand, to them. Find out the essentials in this article.
Translating your brand onto social media can seem difficult because of the lack of face-to-face interaction. But, the good news is that you can make that transition a lot easier when you use your brand’s biggest asset: your brand voice. In this part of our Social Media Guide for Small Business, we cover how to identify your brand’s voice and utilize it on social media to attract your target audience.Read More
Having a social media platform definitely helps optimise your business' brand but choosing the right one can often be tricky process. Have a read of this article and you will have some insight. 🙂
Introducing your brand on social media platforms can be intimidating. It’s your brand’s big debut on a platform and could increase your exposure by 89%; you want to make a good impression. Nervous marketers often take a shotgun approach – targeting as large a population as possible in the hope that a few prospects will take the bait.Read More
Looking for some reading material to help enhance your designs? - Here's a list of some of the best blogs you may want to keep an eye on.
That's whether you work in the fields of art, graphic design, illustration, photography or any other creative discipline – we've helpfully broken down our recommendations into various categories, making this article a handy bookmark for future reference.Read More
Different social networks have different audiences. Find out which one is best for your brand.
Nervous marketers often take a shotgun approach – targeting as large a population as possible in the hope that a few prospects will take the bait. Having a presence on every possible platform, however, is not as profitable as identifying an ideal audience and mastering one optimized platform.Read More
The excitement in the office was #real when we found out about Instagram's new zoom feature, so we wrote a little something about it
In a big shift to their user interface and user experience, Instagram has introduced a pinch-to-zoom feature and it’s here to change how you view your daily Instagram feed.Read More
We all know how massive Pokemon GO has turned out to be however, that doesn't shield it from its design shortcomings. This article lends a few helpful tips to the developers at Niantic.
Unless you've been hiding under a rock recently, you will have heard of Pokemon Go. The augmented reality game, which sees players track down, capture and battle creatures from Nintendo's popular Pokemon games, has been the biggest app of the summer, even eclipsing the daily usage of the likes of Candy Crush, Facebook and Twitter. Despite its huge popularity, however, Pokemon Go isn't exactly a good example of how to make an app that works flawlessly.Read More
For me, Instragram introducing stories feels like them trying to backtrack and introduce a competitors offering in a way that no longer fits their brand - I think this article articulates the idea perfectly in the phrase 'Instagram users, suspicious of the company’s motives, could spurn stories like a host rejecting an organ transplant.' How do you think Instagram stories is going to go in the long run?
In a bold expansion designed to capture more of users’ everyday photos and videos, Instagram today introduced "stories," a secondary feed of ephemeral content that is available for only 24 hours from the time of posting. The feature is nearly identical to the central feed in Snapchat, which is also called stories and which helped supercharge the company’s growth rate after it was introduced in 2013. Encouraging users to post more frequently — and more candidly — about their lives, Instagram’s introduction of stories could fundamentally change the nature of an app that has 300 million daily users.Read More
Social media is a powerful tool in today's age. You can find donors that share your passion and interests, stay connected with your donors, share stories and updates and the results of their donations.
A large part of running a successful charity is simply broadcasting your message. When it comes down to it, it’s about awareness. Bringing your particular angle to a potential donor’s attention and educating them about it is often half the battle. This is where social media can be invaluable.Read More
LinkedIn is the third most popular social network, behind Facebook and Twitter, and growing quickly. Optimising your LinkedIn page could help significantly in reaching stakeholders and new donors.
If you’re confused about what your nonprofit should be doing on LinkedIn, you’re definitely not alone. Branded as a professional networking site, LinkedIn can be hard to figure out beyond job searching and recruiting.Read More
Change is usually a good thing, though sometimes it doesn't feel like it at the time. This carefully 'krafted' (?) approach shows the importance of perception as much as the importance of the product itself!
Usually when companies come out with a new and improved formula, they want the public to know. But when the item in question is an iconic food product, the calculus gets tougher. Every marketer remembers with a shudder the cautionary tale of New Coke. So when Kraft Heinz reached inside the blue box to tweak the recipe for its macaroni and cheese, it chose to whisper rather than shout the results.Read More