OUT OF THE BOX

OUT OF THE BOX

The anatomy of a perfectly optimized landing page

A great breakdown of the many varying ways that you can optimise your page content for SEO

Search Engine optimization for landing pages
seo 

Mastering SEO is a tough job, and if you are new to SEO, most likely you feel lost in countless optimization tips and techniques.

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Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

Earlier this year, Google updated its ranking algorithm for mobile search results to penalise sites which show popup modals on page load. This very thorough article will help you understand whether your site is likely to be affected, and if so what you can do about it.

The search giant has decided to launch a war against interstitials that ruin the user experience. As a result, any website found guilty of showing intrusive popups, banners or overlays (called interstitials) will see its content demoted in Google’s mobile search results. We’ll be looking at what’s being penalized, what’s allowed and some workarounds to help you cope with this new penalty.

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SEO for Blogs: Increase Your Nonprofit Blog Traffic

Blogging can be intimidating, but it's an INCREDIBLE way of introducing your Organisation to people who haven't heard your name.

blog seo 

When I talk about unbranded search, I mean those new visitors that arrive on your website through a search that didn’t include your organization’s name. To make the most of SEO for blogs and attract visitors who’ve not heard of your organization, unbranded search is your best bet.

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8 Lessons In UX Writing

Making sure your writing is clear, concise and considerate seems to be the key. Make reading easy and enjoyable by writing easy to consume, bite-sized sentences are going to best serve your audience.

ux writing

Content and design are two sides of the same coin. Don’t separate them. They’re both what the user needs immediately, and the two elements work together to give that to the user.

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Why is SEO essential for your business?

Improving your Search Engine Optimisation is a great way of increasing traffic to your website - This means more users coming to view your services/cause!!

Whether you are building a website for a client and launching a marketing campaign, or you are just increasing your website visibility and reach, SEO is one of the key things to do. It is perhaps the main factor that can make or break any online business or a blog’s success. Although search engines have become increasingly sophisticated and search algorithms are improved every day, they still can’t see and understand a web page the same way a human can. This article will show you how simple SEO steps help the search engines figure out what each page is about and how it may be useful for your users.

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WordPress SEO Checklist – 45 Tips for 2017

A very thorough look at how to make your Wordpress site the most search engine-friendly it can be. While there are some points there that are out of most site owners' control (and that's where we come in), so much of SEO is about content - and that ball is firmly in the owners' court.

SEO, or search engine optimization, is the methods and or strategies used to rank a website and content higher in search engines such as Google, Bing, and Yahoo, to result in more organic traffic. There are really two sides to SEO, the first is the technical part of it and the second can sometimes be more of a natural branding play among online businesses.

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SEO is a Process and Not a Plugin

seo 

More times then not, a WordPress user installs a SEO plugin and forgets about it or focuses heavily on the green dot of approval and nothing else. That is the wrong approach and is completely insufficient when trying to garnish sustainable, SEO based search traffic.

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SEO Tricks for One Page Websites

SEO and design don't have to compete! If you put a little consideration into how you build your one page site you can still achieve SEO success

Love ‘em or hate ‘em, you can’t beat ‘em, so you might as well join ‘em. I’m of course referring to the sudden, and not altogether unpleasant influx of single page websites. This design trend has taken a lot of heat in times past for not being search friendly. Their non-paginated structures don’t exactly make for easy indexing, and if there’s an abundance of content on the page, it can make things even more difficult for search spiders looking to find relevant content.

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4 top SEO trends for 2017

SEO is constantly changing! Check out some good tips on what elements to focus on in 2017

complete-guide-to-seo
seo 

Is your SEO strategy for 2017 finalized? If not, then you might want to refine it to reflect some of the predicted top SEO trends for 2017.

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The Battle for Traffic: Organic SEO vs. Social Media Marketing

Very interesting article on the link between SEO and SMM in generating traffic. While some of the points raised are debatable, this enlightens us on the importance of engagement and target audience connections/relationships - the more your content effectively connects with your audience, the more likely they will engage with your posts, share your content with others and ultimately, drive traffic to your website.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google?

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Everything You Need To Know About SEO For WordPress

Great tips on maximising SEO for your website!

Good SEO is essential for a successful site. If you can’t be found, you won’t have any customers or readers. There is an art to how to utilize SEO correctly, and we have compiled a list of all the articles you would need to target your audience and bring in views.

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Optimizing Images for SEO

Images are an essential part of a rich user experience on your web site. But they're not just for your human visitors - search engines love them too! This article goes through how to make the most of your images from an SEO perspective.

When optimizing an image you make sure it as small as it can be in terms of download size by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too.

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8 myths about new domain names

I'll admit I was wary of a fair few of these myths, good to clarify how people are actually responding to the new TLDs

In most cases, ‘.com’ is either significantly more expensive or significantly longer and more obscure than just securing the name under a new gTLD. With all of the successes of sites using new gTLDs and the lack of SEO impact, focusing on your site’s UX and choosing a new gTLD that’s easy for users to remember is probably the right way to go.

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The Beginner's Guide to SEO

Utilising the power of 'Search Engine Optimisation' is critical in ensuring that users are able to find your website amongst the clutter of information we call the internet. Here's a beginners guide to SEO that will kickstart your knowledge of how you can start implementing SEO techniques to your websites to make the Internet work for you.

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

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Brainstorming Keywords for Nonprofit Websites

We've been learning loads about SEO over the last week, especially around keywords and phrases. One of the biggest challenges seems to be choosing phrases that your users will actually use! Take a step back, and think about what the average person is typing into Google who isn't an expert in your field. This article has some great tips on how to incorporate more keywords into your site.

Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are good fits for your nonprofit.

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We Tested How Googlebot Crawls Javascript And Here’s What We Learned

Best practice SEO seems to be a constantly moving target. Great article that explores how Google crawls different Java Script functions.

Historically, SEO recommendations have centered around having ‘plain text’ content whenever possible. Dynamically generated content, AJAX, and JavaScript links have been a detriment to SEO for the major search engines. Clearly, that is no longer the case for Google.

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The Risks of Hiring a Bad SEO Company

There is definitely a craft involved with improving your SEO, so beware of companies that promise 'instant results'!

Unfortunately in the world of SEO there is no shortage of snake oil salesmen. These ‘SEO’ companies promise unrealistically fast results and rely on their clients lack of expertise to make their money. Real SEO, much like online security, is a process, not just a switch that can be instantly flipped on and off.

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Are you Making the Most of your Google My Business Listing?

We love using Google Tools to get your business shining online.

Google My Business is primarily aimed at small businesses who mightn’t have the time or resources to build a substantial online presence. It promises to show your business on Google and across devices, give customers the right information, and build long lasting and valuable customer relationships.

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