OUT OF THE BOX
Keeping your donors on your site is WAY better for user experience! Love how this article points out why.
Simplicity and trust are key here. Kicking visitors off of your website and onto a vendor site encourages neither simplicity nor trust. However, housing your donation process directly on your site is not only simpler and more trustworthy, but it also gives you the freedom to mold and customize your donor experience.Read More
Lately our team has been discussing how important it is to include younger generations in your fundraising strategies - they're the donors of tomorrow!!
When you better understand the interests and habits of each generation, you might even discover a new age demographic to actively target and build your fundraising strategy around.Read More
This is what we keep saying! Only ask for information you need. The more frustrated the user feels the higher the chances that they may drop off and you will lose the sale / donation. Keep it simple and don't ask for information that is irrelevant to the purpose!
The shorter your forms are, the lower the drop-off rate. I know we’re not here to discuss conversion rates and how to improve them, but put your expectations aside for a while. This is important to know.Read More
You've just embarked on a new and exciting relationship with a donor - make sure they know how appreciated they are from the very beginning!
While it’s true that your donation page is largely responsible for converting donors, your thank you page plays an equally important role: Retaining them.Read More
Email marketing is a fine art, especially when it comes to communicating with your supporter base
Nonprofits are sending more emails than ever before, especially email newsletters. But does news content really raise revenue? As email fundraising continues to grow and play a big role (nearly 30%!) in all online fundraising, it’s time to look at what you’re sending.Read More
There are so many elements to consider in a digital fundraising campaign, and the defaults of your donation amounts are one of the most important ones
A study finds that the right amount for nonprofits to suggest depends on the circumstances of the fundraising campaignRead More
Running a successful campaign takes a lot of enthusiasm and commitment, and can be very challenging. These steps should give a much clearer view of what is involved.
A step-by-step guide to planning and running an effective campaign based on "Free Dave!" - a set of spoof videos created by NCVO.Read More
Impact statements can be hard to determine when creating a fundraising campaign, but the influence they can have on donors is absolutely invaluable. Classy explains how impact levels can overcome donor barriers.
Donors want to know how their contribution affects your mission. Because of this expectation, organizations cannot sacrifice their story at any point in an individual’s journey to become a supporter.Read More
While reading up on nonprofit organisations and the best tools and resources available to them, I came across this article. What a brilliant way to connect with the community and your supporters at the most relevant time and seize the opportunity.
There are a lot of ways nonprofit organizations can tell their stories. Most often, nonprofit storytelling is referenced in terms of organizations creating and sharing their own stories. But what about tapping into the power of stories that are already being told, specifically those in the media?Read More
Read why it is so important to have a recurring donation option available for your donors. Your donations will start increasing vs your costs will be lower.
Is among the most cost-effective, long-term fundraising methods. The gift is only solicited once, and, because it is handled electronically, processing costs are kept low.Read More
Social media is a powerful tool in today's age. You can find donors that share your passion and interests, stay connected with your donors, share stories and updates and the results of their donations.
A large part of running a successful charity is simply broadcasting your message. When it comes down to it, it’s about awareness. Bringing your particular angle to a potential donor’s attention and educating them about it is often half the battle. This is where social media can be invaluable.Read More
It is a fact, donors need to feel connected to your cause, and it is up to you to establish that connection. Ensure donors can clearly see the difference their donation brings to your cause.
By understanding the psychology of giving, you can create powerful donation pages that inspire donor conversion.Read More
Technology moves fast these days. Classy has some great tips on how you can be helping yourself to keep up with it.
As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that they desire and expect. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being “outdated” can suddenly threaten their brand. Without an effort to learn and adapt your strategy as the times change, your current efforts can miss the mark and go to waste.Read More
We're constantly striving to help smaller Not for Profit organisations to make the most of the web. This article exposes a lot of the realities of why NFPs may be struggling to fundraise online.
New research to benchmark what the online giving process is like for Australian donors has uncovered some initial findings that researchers have described as “surprising”. The initial findings of a longitudinal study by Parachute Digital Marketing have revealed that few charities offer direct debit options, many are not mobile friendly and most organisations don’t validate their donor data.Read More
Securing the support of a celebrity ambassador for your fundraising event, or as the face of your charity, could be worth while the effort and time it takes. Take for example the performance of John Farnham and Olivia Newton-John at the 2014 Olivia-John Gala, the gala was sold out and opened many partnership opportunities.
Associations with a high-profile name can help a charity event, explains Liliana Sanelli, if special considerations are made.Read More
Gift arrays can go a long way to helping optimise your online donation experience.
“Fill in the blank” and “name your amount” aren’t just things you hear on a game show. Many nonprofits make this open-ended offer on their donation pages. It can be less pushy and unrestricted. But who said setting limits was always bad? Parameters can actually be about possibilities. Setting specific giving levels on your donate page can be a good thing if they can influence (and hopefully increase) donations.Read More
Strategic Grants are providing Grants for not-for-profits or charities doing good in the world. Have a look here for available opportunities, don't miss out on this opening to support your cause!
Looking for upcoming grant and funding opportunities? Here are some funders with approaching deadlines, provided by Strategic Grants.Read More
This article contains some beautiful donation forms, and also shows why UX is so important in getting donors across the line.
When you allow donors to start filling out their gift information right on your website, you can encourage them to commit to the entire giving process and boost overall conversion rates. This also gives you the extra real estate to tie suggested gift amounts with their tangible impact, giving potential donors the extra push to get involved. Improve your web design and leverage the right fundraising software to streamline the checkout process for your supporters.Read More