OUT OF THE BOX
An Email Welcome series is an amazing tool to kick off your new digital relationships, but what comes next?
Now we’ve seen a lot of nonprofits set up a welcome series, but very few go beyond that. Last year, my colleague Michelle Shefter wrote about the . The second email series mentioned was the re-engagement series. This is a vital series for your organization and is as important as the welcome series.Read More
Give your users a reason to stay on your website! Check out this article to find out how you can stand out online.
“As long as I have a web presence, I’m good to go.” So say a lot of business owners out there who think that having any old website is better than not having one at all. And you know, that’s true to some degree. Even a poorly designed site will give potential customers a way to reach you, which is something I suppose. But more often than not, bad design – bad home page design, in particular – can cause people to click the “back” button in a nanosecond. Whether you like to think so or not, design plays an essential role in how your site is perceived. And that split second perception can determine a whole lot of things. Like whether or not a prospect stays on your site or clicks back. Or a visitor clicks on links in your navigation menu. To get your site’s home page on the right track, here are 4 things you should consider including.Read More
Lately our team has been discussing how important it is to include younger generations in your fundraising strategies - they're the donors of tomorrow!!
When you better understand the interests and habits of each generation, you might even discover a new age demographic to actively target and build your fundraising strategy around.Read More
A picture is worth a thousand words. When creating content it is vital that the images you use convey an accurate message and represent your brand!
Images can be a powerful way to capture users’ attention and differentiate your product. A single image can convey more to the observer than an elaborate block of text.Read More
See! Data can be fun!!
"There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head," says Spotify CMO Seth Farbman. "For us, data inspires and gives an insight into the emotion that people are expressing.Read More
Cookies are a powerful tool in customising interactions on the web. Clickclickclick helps show just how much your screen is paying attention!
John Brownlee 11.22.16 1:00 PM You probably know that the websites you visit—even this one—track your behaviors in some capacity. Maybe you think it knows your browser, your computer type, your connection speed, maybe even your computer type. But webpages can track far more than that. In fact, they can analyze your behavior so well that even with no other information at all, they can tell it's you visiting a site, not anyone else.Read More
People hold on to a lot of preconceived notions about the web, but behaviours are changing! UX Myths helps prove how users are really using the web
Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separate screens or pages.Read More
There's a lot of content out there on the web - letting your audience know about the best of it might be a valuable tool for your organisation
When you can’t create, curate. Tapping into other resources to provide content can be great for your nonprofit and your audience. Our first part of this series laid out the definition and benefits of content curation. Now let’s take a closer look at how you can make curation work in your nonprofit’s content marketing.Read More
Reading this article, I have to admit, the author does have a point. Having different welcome series in place for different supporters is an excellent idea. You are able to customise the experience and relate to your supporters on a different level. Yes, it will take time and hard work for the initial setup of these different welcome series, but definitely worth it!
So you have a welcome series—that’s great. You’re already one step ahead of many other nonprofits. But a one-size fits all welcome series may be leaving out some powerful opportunities to engage.Read More
Having a blog on your site doesn't need to be a burdensome task! See how these non-profits make it work for them.
What goes into making a great blog? Posting frequently is one thing. Great content is another. We’ve provided ways a blog can help your nonprofit website and tips and inspiration. But we’re going to take a page out of our own book, and be specific, actionable and (reasonably) brief in this post. We’ll look at some best practices and align those with examples of nonprofit blogs that are hitting it out of the park. Let’s get started.Read More
A few great tips to keep in mind before you punch the send button
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.Read More
LinkedIn is the third most popular social network, behind Facebook and Twitter, and growing quickly. Optimising your LinkedIn page could help significantly in reaching stakeholders and new donors.
If you’re confused about what your nonprofit should be doing on LinkedIn, you’re definitely not alone. Branded as a professional networking site, LinkedIn can be hard to figure out beyond job searching and recruiting.Read More
It is a fact, donors need to feel connected to your cause, and it is up to you to establish that connection. Ensure donors can clearly see the difference their donation brings to your cause.
By understanding the psychology of giving, you can create powerful donation pages that inspire donor conversion.Read More
Technology moves fast these days. Classy has some great tips on how you can be helping yourself to keep up with it.
As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that they desire and expect. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being “outdated” can suddenly threaten their brand. Without an effort to learn and adapt your strategy as the times change, your current efforts can miss the mark and go to waste.Read More
We're constantly striving to help smaller Not for Profit organisations to make the most of the web. This article exposes a lot of the realities of why NFPs may be struggling to fundraise online.
New research to benchmark what the online giving process is like for Australian donors has uncovered some initial findings that researchers have described as “surprising”. The initial findings of a longitudinal study by Parachute Digital Marketing have revealed that few charities offer direct debit options, many are not mobile friendly and most organisations don’t validate their donor data.Read More
Were always to warning people to slowly back away from the sliders, and this article lists a bunch of valuable reasons why
I know what you’re thinking. “But sliders are gorgeous, flashy, and oh-so-good to look at!” I know. So was that person you were ogling in high school, and they didn’t help you pay attention in class or get your homework done any faster. There are other ways to tell your nonprofit’s story in an incredibly attractive and beneficial way.Read More
Change is usually a good thing, though sometimes it doesn't feel like it at the time. This carefully 'krafted' (?) approach shows the importance of perception as much as the importance of the product itself!
Usually when companies come out with a new and improved formula, they want the public to know. But when the item in question is an iconic food product, the calculus gets tougher. Every marketer remembers with a shudder the cautionary tale of New Coke. So when Kraft Heinz reached inside the blue box to tweak the recipe for its macaroni and cheese, it chose to whisper rather than shout the results.Read More
Emotion always plays a big part in how we make connections, and this applies to websites too!
We humans try to convince ourselves that we are rational beings, who make choices based on logic. In truth, we are highly emotional ones. The harder we try to convince ourselves of our rationality, the greater impact our emotions have on our decisions.Read More