OUT OF THE BOX
Keeping your donors on your site is WAY better for user experience! Love how this article points out why.
Simplicity and trust are key here. Kicking visitors off of your website and onto a vendor site encourages neither simplicity nor trust. However, housing your donation process directly on your site is not only simpler and more trustworthy, but it also gives you the freedom to mold and customize your donor experience.Read More
A picture is worth a thousand words. When creating content it is vital that the images you use convey an accurate message and represent your brand!
Images can be a powerful way to capture users’ attention and differentiate your product. A single image can convey more to the observer than an elaborate block of text.Read More
Campaign Monitor has a massive selection of general email marketing statistics from a variety of areas including email personalisation. Personalisation is an emerging trend that is transforming the digital landscape.
Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics every marketer needs to know.Read More
Some great tips to make your digital advertising make an impact
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them.Read More
Let's be creative with the ways we direct our users! Make sure to create with purpose.
Landing pages are like fine works of art. Every detail must have a purpose. In other words, landing pages can’t just look good—they have to be thoughtful and strategic. This is why testing is crucial, as it provides insight into what’s working and what’s not.Read More
There are so many elements to consider in a digital fundraising campaign, and the defaults of your donation amounts are one of the most important ones
A study finds that the right amount for nonprofits to suggest depends on the circumstances of the fundraising campaignRead More
Sometimes it's the little things that make a big difference to how engaged your visitors are with your website. This is why it's so important to get someone to design the site who not only can make something that looks good, but who also understands the web and how people engage with your site.
People undoubtedly understand that attention is of importance when it comes to doing, well, anything really. So the same goes for visiting websites. But in my opinion it is not just attention, but visual attention that’s most important for visiting websites.Read More
I love the depth Sarah goes into each sub-topic; there's enough depth to really understand how and why, and others just enough to know WHY you should be interested in reading more.
There are a lot of ways to work with color on the web. I think it’s helpful to understand the mechanics behind what you’re using, and color is no exception. Let's delve into some of the technical details of color on the web.Read More
While largely focused on increasing product sales, this article nonetheless provides some interesting insight into the human psyche. We'll probably be pondering this one for a while and considering how it can help in the online donation space too.
In this article, we will analyze seven psychology studies that date as far back as 1961. Each experiment raises principles that will help you boost conversions on your website. Some of the experiments are so controversial that they will make you cringe, but the lessons are fundamental.Read More
An interesting approach to convincing your visitors to give you their contact details. It doesn't entirely make sense for fundraising, but in other contexts such as a newsletter signup incorporating at least some aspects of it could potentially make a significant difference.
Even if your headline, your copy, and your design are all on point, you might still be losing a significant percentage of your prospects because the action that you’re asking them to take (putting in a name and email address), is actually too threatening.Read More
Running a successful campaign takes a lot of enthusiasm and commitment, and can be very challenging. These steps should give a much clearer view of what is involved.
A step-by-step guide to planning and running an effective campaign based on "Free Dave!" - a set of spoof videos created by NCVO.Read More
A few great tips to keep in mind before you punch the send button
Writing an email newsletter can be tough, and working up the nerve to release it to your faithful subscribers can be even tougher. What if there’s a technical error? Will people open this? Did I spell everything right? Sit tight, we’ve got you covered.Read More
It is a fact, donors need to feel connected to your cause, and it is up to you to establish that connection. Ensure donors can clearly see the difference their donation brings to your cause.
By understanding the psychology of giving, you can create powerful donation pages that inspire donor conversion.Read More
We're constantly striving to help smaller Not for Profit organisations to make the most of the web. This article exposes a lot of the realities of why NFPs may be struggling to fundraise online.
New research to benchmark what the online giving process is like for Australian donors has uncovered some initial findings that researchers have described as “surprising”. The initial findings of a longitudinal study by Parachute Digital Marketing have revealed that few charities offer direct debit options, many are not mobile friendly and most organisations don’t validate their donor data.Read More
Were always to warning people to slowly back away from the sliders, and this article lists a bunch of valuable reasons why
I know what you’re thinking. “But sliders are gorgeous, flashy, and oh-so-good to look at!” I know. So was that person you were ogling in high school, and they didn’t help you pay attention in class or get your homework done any faster. There are other ways to tell your nonprofit’s story in an incredibly attractive and beneficial way.Read More
Love Smith's no nonsense approach to Calls to Action that actually work
Making a CTA button isn’t that hard. It’s like so much of conversion optimization and online marketing. The best way is usually the most obvious way. If you have common sense and use common sense, you’ll win.Read More
These are things you need to consider when building your website. If your site is not bringing in new clients, you might as well not have a website at all. Make sure you have a website that works for you!
A website should be created with the customer in mind. Products or services should be simple to locate and acquire, and above all, it should be crystal clear how the product or service provides what the customer needs.Read More
Some great simple tips on how you can create actual value from your website traffic
No matter where your traffic is coming from, there is a way to make it convert. Instead of just focusing on building traffic, spend a portion of your time on converting it.Read More