OUT OF THE BOX
Providing your clients with the right guidance needed to protect them from themselves and their mistakes can be just what they need to achieve their goals. Sometimes a bit of proactive thinking is what can make difference between being a technician and being a consultant.
“Can you make this small change to our website?” How many times have you heard that from a client or some variation and thought, “if they only knew what it took to make that ‘small change’ to their site” or “I wish they could understand the impact of doing what they’re asking”? Probably more times than you’d care to count. I find most of us will fit into one of two roles when we’re asked by clients to make changes or updates – a technician or a consultant.Read More
In any business, but especially one that provides a service rather than a physical product, communication with clients is absolutely critical. As developers our natural inclination is to take the requirements and then lock ourselves in a room with just our computer and code away until the project is done, then throw it back to the client. But that doesn't serve anyone - clients feel that they don't know how their project is progressing, and we might have misunderstood some fundamental piece which will bring the whole thing crashing down. That's why we release a staging site to clients as early in the process as possible and push new features out to it as soon as they're ready. This way we can "fail fast" so that if we are on the wrong track, there might be a couple of hours' work to redo rather than a couple of weeks'.
I’m writing this for those who are new to self-employment, project management, or generally have less experience than those who are asking “Why are you writing this?” Ultimately, it’s something that most of us learn at some point in this industry, but if we can help one another short cut it sooner rather than later, we all benefit.Read More
It's often easy to get so caught up with figuring out the ins and outs of your new site, that you'll forget to tell anyone about it! This article has some great tips for transitioning both your own team and your visitors into your new web experience.
Crafting a communications plan for your website launch helps make sure that no one is left out in the cold during this busy time. Identifying key audiences, proactively providing them with information and then celebrating a new tool that advances your cause should be at the heart of your marketing team’s new website checklist.Read More
Setting up a social media account is a vital first step to connecting with your online audience. The next vital step is the way you 'talk', as your brand, to them. Find out the essentials in this article.
Translating your brand onto social media can seem difficult because of the lack of face-to-face interaction. But, the good news is that you can make that transition a lot easier when you use your brand’s biggest asset: your brand voice. In this part of our Social Media Guide for Small Business, we cover how to identify your brand’s voice and utilize it on social media to attract your target audience.Read More