OUT OF THE BOX

OUT OF THE BOX

How to Become a Consultant For Your Clients

Providing your clients with the right guidance needed to protect them from themselves and their mistakes can be just what they need to achieve their goals. Sometimes a bit of proactive thinking is what can make difference between being a technician and being a consultant.

“Can you make this small change to our website?” How many times have you heard that from a client or some variation and thought, “if they only knew what it took to make that ‘small change’ to their site” or “I wish they could understand the impact of doing what they’re asking”? Probably more times than you’d care to count. I find most of us will fit into one of two roles when we’re asked by clients to make changes or updates – a technician or a consultant.

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To support or the cost of not supporting

Treating your clients just how you'd like to be treated is key to successful support. Helping solve issues and working through problems are essential to maintaining strong relationships and ensuring satisfaction!

Before I dive into the meaning of support, I would like to tell you something about myself, so that you can have the full picture! Oh and, the following story was my talk at WordCamp Belgrade! Before I even thought of being a member of any kind of support, I was a front end developer, who was building websites on Drupal and WordPress. I can’t say that it was going badly as much as I got sick of it. The usual stuff when dealing with clients; educating them, bargaining, put this color, make it pop, make it flash etc. Pretty much standard things. At one point, a friend of mine approached me with an idea. It went like this (more or less):

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Save time, not money

You know what they say "Time is money" and now it's time to reclaim back some of those precious moments with these tips.

We humans are inherently flawed when it comes to money. If it’s a new iPhone or a pair of sunglasses, we’ll dish out $500 in a heartbeat. But if you ask $40 for a year of managed WordPress hosting, a lot of people will look at you like you’ve just insulted their grandma’s crochet skills. WordPress is fantastic because you can find so much for free, but at the same time it spoiled us. We expect fully functional themes and plugins to be free, with stellar support that has nothing better to do than to solve our every inane issue.

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Save time, not money

Sometimes spending money can provide you with the opportunity to free up your time and allow you to spend it in places that will return a stronger investment. This article is a great example of this concept in action!

We humans are inherently flawed when it comes to money. If it’s a new iPhone or a pair of sunglasses, we’ll dish out $500 in a heartbeat. But if you ask $40 for a year of managed WordPress hosting, a lot of people will look at you like you’ve just insulted their grandma’s crochet skills. WordPress is fantastic because you can find so much for free, but at the same time it spoiled us. We expect fully functional themes and plugins to be free, with stellar support that has nothing better to do than to solve our every inane issue.

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What Color Should Your Brand Logo Be?

Deciding on a logo can be a challenge in its own.... then add the responsibility of choosing the right colours

Color psychology has been proven to affect people only fairly effectively, and to save you from the hassle of doing your own research, 99designs has created an aptly colorful infographic quiz that reveals the colors that actually work.

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Why is SEO essential for your business?

Improving your Search Engine Optimisation is a great way of increasing traffic to your website - This means more users coming to view your services/cause!!

Whether you are building a website for a client and launching a marketing campaign, or you are just increasing your website visibility and reach, SEO is one of the key things to do. It is perhaps the main factor that can make or break any online business or a blog’s success. Although search engines have become increasingly sophisticated and search algorithms are improved every day, they still can’t see and understand a web page the same way a human can. This article will show you how simple SEO steps help the search engines figure out what each page is about and how it may be useful for your users.

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The Future of Front-End Development is Design

Design itself is evolving to accommodate and cater for the emerging ways in which we consume and interact with the world. An evergrowing importance is being placed usablity, UX and UI the design community continues to grow and cater for users. Application of design thinking is seems to be the most critical element in creating future products, websites and apps.

So, should our kids learn to code? I can’t argue against the value of every child having a working knowledge of software development. But there is a difference between coding foundational technology and front-end development — and the divide is growing.

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If you had to interact with your business ONLY on mobile, would you be happy?

Here at Brown Box, we will always craft your site for mobile devices first. This article gives you a greater insight into why this is crucial for businesses from now and onwards.

In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60% of their online time on a mobile device today (Comscore 2015). These numbers are important for your business.

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Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

2016 has definitely been an interesting year for social media. Between the arrival of Instagram stories, Facebook reactions, and Snapchat memories it's likely that 2017 will bring a number of improvements and surprises that will change the way that we communicate with each other digitally.

As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017.

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Which Social Media Platform is The Best for Your Brand?

Having a social media platform definitely helps optimise your business' brand but choosing the right one can often be tricky process. Have a read of this article and you will have some insight. 🙂

Introducing your brand on social media platforms can be intimidating. It’s your brand’s big debut on a platform and could increase your exposure by 89%; you want to make a good impression. Nervous marketers often take a shotgun approach – targeting as large a population as possible in the hope that a few prospects will take the bait.

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How to Make the Most of Your Customer Testimonials

Do not underestimate the power of customer testimonials.  A believable testimonial is a story with a photo, starting with your customer's pain, to the relieve of the solution.  Avoid one liner gibberish like “Great product, runs fast and the support is excellent!”.

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than you.

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How Can Small Business Benefit from the Cloud?

Welcome to the Cloud! You might be already using it but let's work out how it can help your small business.

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of the cloud or perhaps even between clouds!

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Seven life hacks to make running your business easier

Seven of the best stress relieving, time saving, and sometimes downright genius life hacks for small business owners.

Let's face it, there are simply not enough hours in the day for a small business owner. Problems always seem to pop up at the worst possible times, in fact it’s rare five minutes will go by without something urgent demanding your attention. In such a fast-paced world, it can be easy to lose focus on what really matters…growing your business.

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Top Tips for Using Smart Devices for Work

Just about every job these days involves the use of smartphones, tablets, laptops, etc. This article gives some general but useful tips on how to do so wisely.

Few professions exist these days in which a smartphone, tablet, or laptop computer isn’t required. Folks who only a few years ago shunned the thought of swiping screens and sending text messages are now engaged in a mobile network and web activity on a daily basis. Whether you’re a carpenter, designer, doctor, lawyer, marketer, programmer or plumber, there’s a smart device in your possession used frequently, no doubt about it.

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